Contacts, Lists, and Tags
Contacts & Audiences
Understand the building blocks of your Virfice audience.
Virfice stores marketing contacts inside WordPress and organizes them with lists and tags.
- Contacts: individual subscriber records with status and profile fields.
- Lists: broad groups used for ongoing organization or sending.
- Tags: flexible labels for behavior, interests, sources, or workflow state.
A contact can belong to multiple lists and tags. Use lists for stable membership and tags for attributes that may change often.