Understand Campaign Reports
Campaigns
Read sent, opened, clicked, bounced, and unsubscribed campaign data.
Open a sent campaign and switch from Overview to Delivery statistics.
Report metrics
- Sent: recipients submitted for delivery.
- Opened: tracked email opens.
- Clicked: tracked link clicks.
- Bounced: messages reported as undeliverable.
- Unsubscribed: contacts who used the unsubscribe link.
Open and click tracking can be affected by privacy protection, image blocking, and security scanners. Use the data directionally and compare similar campaigns.