YOUR WORDPRESS SITE. YOUR EMAIL MARKETING.
A better Klaviyo alternative for WordPress.
Keep your store’s email marketing inside WordPress. Build campaigns, forms and automations with a fixed Virfice license—and choose your own sending provider.
One-site yearly license. Email delivery purchased separately.
Your audience.
Your email marketing.
NATIVE · Inside your WordPress dashboardYour marketing belongs here.
Manage email alongside your site and store, with fewer trips between dashboards.
More contacts. Same license.
Your Virfice license doesn’t rise with list size. Delivery and infrastructure still scale with usage.
You control how you send.
Connect your sending service through built-in SMTP. Pay for delivery on that provider’s terms.
COMPARE LIKE WITH LIKE
Built for your site.
Connected to your customers.
See where Virfice gives WordPress businesses an advantage: native site events, built-in store integration and a license that doesn’t increase with your contact count.
| What matters | VirficePaid license · built for WordPress | KlaviyoEmail plan · hosted platform |
|---|---|---|
| Campaigns & email design | ||
| Drag-and-drop email builder | ✓Inside WordPress | ✓On Klaviyo |
| Ready-made complete email templates | ✓ | ✓ |
| Ready-made email sections | ✓ | ✓Pre-built and reusable content |
| Global brand settings | ✓ | ✕Brand Library for Klaviyo; not native WP/Woo emails |
| Send test emails | ✓ | ✓Preview-send limits apply |
| Duplicate an existing campaign | ✓ | ✓ |
| Select eligible WooCommerce customers as an audience | ✓Native | ↗Additional plugin required |
| Automation | ||
| Visual workflow builder | ✓ | ✓ |
| Native WordPress registration trigger | ✓ | ✕ |
| Native WordPress user-login trigger | ✓ | ✕ |
| Birthday-based automation | ✓ | ✓Date-property flows |
| Change user role action | ✓ | ✕Not a built-in WordPress action |
| Condition based on contact email | ✓ | ✓Profile filters |
| Condition based on WordPress user role | ✓ | ✕Requires custom property syncing |
| Ready-made automation templates | ✓ | ✓Flow library |
| Forms & contact data | ||
| Native WordPress form builder | ✓ | ✕Hosted form builder + onsite script |
| Shortcode form placement | ✓ | ✕Embed code; no native shortcode |
| Double opt-in | ✓ | ✓ |
| Contact fields | ✓Unlimited | ✓Unlimited custom profile properties |
| Import contacts from CSV | ✓ | ✓ |
| Map imported columns to contact fields | ✓ | ✓ |
| Export contacts to CSV | ✓ | ✓ |
| WooCommerce | ||
| Integration | ✓Natively integrated | ↗Additional plugin required |
| Target existing eligible store customers | ✓Natively integrated | ↗Additional plugin required |
| Order-created trigger | ✓ | ↗Additional plugin required |
| Native WooCommerce order-status-change triggers | ✓ | ↗Additional plugin required |
| Post-purchase follow-ups | ✓Native workflows | ↗Additional plugin required |
| Abandoned-cart recovery | ✓Native | ↗Additional plugin required |
| Condition based on purchased product | ✓ | ↗Additional plugin required |
| Condition based on purchased product category | ✓ | ↗Additional plugin required |
| Condition based on coupon used | ✓ | ↗Additional plugin required |
| Native WooCommerce order-total condition | ✓ | ↗Additional plugin required |
| Condition based on payment method | ✓ | ✕ |
| Condition based on billing country | ✓ | ✕ |
| Condition based on shipping country | ✓ | ✕ |
| Condition based on customer email | ✓ | ↗Additional plugin required |
| Condition based on customer role | ✓ | ✕Requires custom property syncing |
| Customize native WooCommerce transactional emails | ✓ | ✕Separate transactional flows available |
| Ready-made WooCommerce email templates | ✓ | ↗Additional plugin required |
| Apply shared brand settings to WooCommerce emails | ✓ | ✕Not applied to native WooCommerce notifications |
| WordPress & cost | ||
| Marketing management inside WordPress | ✓Native dashboard | ✕Managed in Klaviyo’s hosted workspace |
| Primary contact database stored inside WordPress | ✓ | ✕Primary profiles hosted by Klaviyo |
| Built-in SMTP configuration | ✓ | ✕Klaviyo handles delivery |
| Customize supported WordPress system emails | ✓ | ✕ |
| Fixed software license regardless of contact count | ✓ | ✕Priced by active profiles and send allowance |
| No additional software charge for unsubscribed contacts | ✓Fixed license | ✓Fully suppressed profiles are not billable |
| Multiple separate contact lists without duplicate-contact charges | ✓Fixed license | ✓One profile across multiple lists |
✓ Supported · ✕ Not native, not included as described, or not confirmed in the standard connector · ↗ Additional plugin required. Comparison focuses on WordPress-native management. Available triggers and conditions apply; customer campaigns still require appropriate consent. Unlimited workflow creation does not mean every possible site action is a supported trigger. Klaviyo’s Email plan is the cost baseline. Custom-priced tiers show a quote request. Native WP/Woo rows distinguish direct plugin features from synced Klaviyo events. Klaviyo can send transactional flow emails after approval; it does not edit native WooCommerce notifications. See sources and comparison scope ↗
THE WHOLE COST. UP FRONT.
Your list grows.
Your license doesn’t.
Compare the same marketable contact count and 10 monthly campaigns. Virfice includes its yearly license and estimated delivery; Klaviyo uses regular monthly pricing.
Enable JavaScript to calculate the cost for your list.
USD estimates before tax. SES attachment data, optional services and ancillary fees excluded. Virfice is paid yearly; its monthly figure is an equivalent. Klaviyo promotions and annual discounts excluded. Included-send limits are enforced; unknown overages are not estimated. Prices need review after 90 days.
How the calculation works
Estimated campaign sends = contacts × 10. Automation and transactional emails are additional and excluded from this scenario. Virfice = yearly one-site license ÷ 12 + monthly emails ÷ 1,000 × the selected SES rate. Klaviyo = the published, undiscounted monthly price for the contact tier. One-year projections assume unchanged prices and usage; Klaviyo’s projection is 12 monthly payments.
SES Essentials includes its bundled deliverability features; à la carte uses base outbound sending. Actual costs and sending quotas depend on your AWS account. Virfice imposes no license-based contact or sending cap, but your hosting and sending provider still have practical limits.
CHOOSE THE RIGHT HOME FOR YOUR MARKETING
A better fit starts
with your priorities.
WordPress is where
your business runs.
- You want campaigns, forms and automations in your site.
- You prefer a fixed license over per-contact software pricing.
- You want control over your sending provider.
- You can maintain your WordPress hosting and backups.
Your priority is hosted,
multichannel commerce.
- You prefer infrastructure managed by the platform.
- You want email and mobile messaging in one hosted platform.
- You’re comfortable syncing WooCommerce data to a hosted platform.
- You accept active-profile tiers and included sending allowances.
A PRACTICAL WAY TO SWITCH
Keep the relationships.
Rebuild the workflow.
Move carefully so your consent records, contact data and sending setup stay intact.
Get setup help ↗Export and review your audience
Keep subscription status, consent evidence and field values. Deduplicate contacts and retain suppression lists.
Prepare Virfice and your delivery service
Create matching custom fields, map your CSV and authenticate your sending domain. Test before sending to your full list.
Rebuild forms, emails and automations
Check triggers, delays, links and unsubscribe behavior. Klaviyo designs and flows don’t automatically become Virfice workflows.
BEFORE YOU MAKE THE MOVE
Good questions.
Clear answers.
Can I run my email marketing without leaving WordPress?
Yes. Manage campaigns, contacts, signup forms, automations and reports inside your WordPress dashboard. Virfice keeps your email marketing alongside the site and store you already manage.
Do I need a separate plugin to connect WooCommerce?
No separate WooCommerce connector plugin is needed. Virfice’s native integration lets you use store customer data, supported order events and conditions to create targeted campaigns and follow-up workflows.
Does Virfice include email delivery?
The license and delivery are separate purchases. This calculator adds a base SES delivery estimate to the yearly license so the displayed cost includes both. Account quotas, attachment data and optional sending services may affect your actual bill.
Can I add my own contact fields?
Yes. Virfice supports custom contact fields beyond its default contact information, including details collected through forms. Klaviyo also supports unlimited custom profile properties. Virfice keeps those fields and forms inside WordPress.
Will Virfice charge more when I add contacts?
The Virfice license is not priced per contact. A larger audience or higher send volume may increase delivery and hosting needs. That is different from a contact-tier software subscription.
Official sources & comparison scope
Virfice
Yearly license pricing ↗Campaigns & reporting ↗Automation ↗Forms ↗Custom fields release notes ↗Klaviyo & delivery
Official pricing ↗WooCommerce events & filterable data ↗WooCommerce extension setup ↗Flows & templates ↗Custom profile properties ↗Billing & suppressions ↗Profiles across multiple lists ↗Brand styles ↗Pre-built email sections ↗Form embedding ↗Transactional flow emails ↗Amazon SES pricing ↗Feature review: October 9, 2026. Pricing record dates appear in the calculator. Klaviyo Email is the baseline; SMS, additional products and introductory discounts are excluded. Crosses on payment-method, per-order billing-country and shipping-country conditions indicate that standard connector support was not confirmed in the reviewed documentation. No claim of complete feature parity. Klaviyo is a trademark of its owner; this page is an independent comparison by Virfice.
