YOUR WORDPRESS SITE. YOUR EMAIL MARKETING.
A better Omnisend alternative for WordPress.
Keep your WooCommerce email marketing close to your store. Virfice brings campaigns, forms and supported order workflows into WordPress—with a fixed license and your own sending provider.
One-site yearly license. Email delivery purchased separately.
Your audience.
Your email marketing.
NATIVE · Inside your WordPress dashboardYour marketing belongs here.
Manage email alongside your site and store, with fewer trips between dashboards.
More contacts. Same license.
Your Virfice license doesn’t rise with list size. Delivery and infrastructure still scale with usage.
You control how you send.
Connect your sending service through built-in SMTP. Pay for delivery on that provider’s terms.
COMPARE LIKE WITH LIKE
Built for your site.
Connected to your customers.
See where Virfice gives WordPress businesses an advantage: native site events, built-in store integration and a license that doesn’t increase with your contact count.
| What matters | VirficePaid license · built for WordPress | OmnisendStandard plan · hosted platform |
|---|---|---|
| Campaigns & email design | ||
| Visual email builder | ✓Inside WordPress | ✓On Omnisend |
| Ready-made complete email templates | ✓ | ✓ |
| Ready-made email sections | ✓ | ✓ |
| Global brand settings | ✓ | ✕Brand styles do not update native WP/Woo emails |
| Send test emails | ✓ | ✓ |
| Duplicate an existing campaign | ✓ | ✓ |
| Select eligible WooCommerce customers as an audience | ✓Native | ↗Additional plugin required |
| Automation | ||
| Visual workflow builder | ✓ | ✓ |
| Native WordPress registration trigger | ✓ | ✕ |
| Native WordPress user-login trigger | ✓ | ✕ |
| Birthday-based automation | ✓ | ✓ |
| Change user role action | ✓ | ✕ |
| Condition based on contact email | ✓ | ✓ |
| Condition based on WordPress user role | ✓ | ✕ |
| Ready-made automation templates | ✓ | ✓ |
| Forms & contact data | ||
| Native WordPress form builder | ✓ | ✕Hosted form builder |
| Shortcode form placement | ✓ | ↗Additional plugin required |
| Double opt-in | ✓ | ✓ |
| Contact fields | ✓Unlimited | ✓Default + custom properties |
| Import contacts from CSV | ✓ | ✓ |
| Map imported columns to contact fields | ✓ | ✓ |
| Export contacts to CSV | ✓ | ✓ |
| WooCommerce | ||
| Integration | ✓Natively integrated | ↗Additional plugin required |
| Target existing eligible store customers | ✓Natively integrated | ↗Additional plugin required |
| Order-created trigger | ✓ | ↗Additional plugin required |
| Native WooCommerce order-status-change triggers | ✓ | ↗Additional plugin required |
| Post-purchase follow-ups | ✓Native workflows | ↗Additional plugin required |
| Abandoned-cart recovery | ✓Native | ↗Additional plugin required |
| Condition based on purchased product | ✓ | ↗Additional plugin required |
| Condition based on purchased product category | ✓ | ↗Additional plugin required |
| Condition based on coupon used | ✓ | ✕ |
| Native WooCommerce order-total condition | ✓ | ↗Additional plugin required |
| Condition based on payment method | ✓ | ✕ |
| Condition based on billing country | ✓ | ↗Additional plugin required |
| Condition based on shipping country | ✓ | ↗Additional plugin required |
| Condition based on customer email | ✓ | ↗Additional plugin required |
| Condition based on customer role | ✓ | ✕ |
| Customize native WooCommerce transactional emails | ✓ | ✕ |
| Ready-made WooCommerce email templates | ✓ | ✕ |
| Apply shared brand settings to WooCommerce emails | ✓ | ✕ |
| WordPress & cost | ||
| Marketing management inside WordPress | ✓Native dashboard | ✕ |
| Primary contact database stored inside WordPress | ✓ | ✕ |
| Built-in SMTP configuration | ✓ | ✕ |
| Customize supported WordPress system emails | ✓ | ✕ |
| Fixed software license regardless of contact count | ✓ | ✕ |
| No additional software charge for unsubscribed contacts | ✓Fixed license | ✓Unsubscribed contacts excluded |
| Multiple separate contact lists without duplicate-contact charges | ✓Fixed license | ✓One profile across segments |
✓ Supported · ✕ Not native, not included as described, or unconfirmed in the reviewed documentation · ↗ Additional plugin required. Omnisend Standard is the baseline. Native WordPress/WooCommerce rows distinguish direct plugin features from hosted tools and synced events. Marketing consent and supported trigger/condition limits apply. See sources and comparison scope ↗
THE WHOLE COST. UP FRONT.
Your list grows.
Your license doesn’t.
Compare the same marketable contact count and 10 monthly campaigns. Virfice includes its yearly license and estimated delivery; Omnisend uses regular monthly pricing.
Enable JavaScript to calculate the cost for your list.
USD estimates before tax. SES attachment data, optional services and ancillary fees excluded. Virfice is paid yearly; its monthly figure is an equivalent. Omnisend promotions and annual discounts excluded. Included-send limits are enforced; unknown overages are not estimated. Prices need review after 90 days.
How the calculation works
Estimated campaign sends = contacts × 10. Automation and transactional emails are additional and excluded from this scenario. Virfice = yearly one-site license ÷ 12 + monthly emails ÷ 1,000 × the selected SES rate. Omnisend = the published, undiscounted monthly price for the contact tier. One-year projections assume unchanged prices and usage; Omnisend’s projection is 12 monthly payments.
SES Essentials includes its bundled deliverability features; à la carte uses base outbound sending. Actual costs and sending quotas depend on your AWS account. Virfice imposes no license-based contact or sending cap, but your hosting and sending provider still have practical limits.
CHOOSE THE RIGHT HOME FOR YOUR MARKETING
A better fit starts
with your priorities.
You want a hosted,
multichannel store platform.
- You want email, SMS and web push in a hosted platform.
- You prefer pre-built commerce messaging workflows.
- You’re comfortable syncing store data through a connector.
- You accept billable-contact tiers and plan sending allowances.
WordPress is where
your business runs.
- You want campaigns, forms and automations in your site.
- You prefer a fixed license over per-contact software pricing.
- You want control over your sending provider.
- You can maintain your WordPress hosting and backups.
A PRACTICAL WAY TO SWITCH
Keep the relationships.
Rebuild the workflow.
Move carefully so your consent records, contact data and sending setup stay intact.
Get setup help ↗Export and review your audience
Keep subscription status, consent evidence and field values. Deduplicate contacts and retain suppression lists.
Prepare Virfice and your delivery service
Create matching custom fields, map your CSV and authenticate your sending domain. Test before sending to your full list.
Rebuild forms, emails and automations
Check triggers, delays, links and unsubscribe behavior. Omnisend designs and flows don’t automatically become Virfice workflows.
BEFORE YOU MAKE THE MOVE
Good questions.
Clear answers.
Can I run my email marketing without leaving WordPress?
Yes. Manage campaigns, contacts, signup forms, automations and reports inside your WordPress dashboard. Virfice keeps your email marketing alongside the site and store you already manage.
Do I need a separate plugin to connect WooCommerce?
No separate WooCommerce connector plugin is needed. Virfice’s native integration lets you use store customer data, supported order events and conditions to create targeted campaigns and follow-up workflows.
Does Virfice include email delivery?
The license and delivery are separate purchases. This calculator adds a base SES delivery estimate to the yearly license so the displayed cost includes both. Account quotas, attachment data and optional sending services may affect your actual bill.
Can I add my own contact fields?
Yes. Virfice supports custom contact fields beyond its default contact information, including details collected through forms. Omnisend supports custom contact properties collected through forms, imports and integrations. Virfice keeps its fields and forms inside WordPress.
Will Virfice charge more when I add contacts?
The Virfice license is not priced per contact. A larger audience or higher send volume may increase delivery and hosting needs. That is different from a contact-tier software subscription.
Official sources & comparison scope
Virfice
Yearly license pricing ↗Campaigns & reporting ↗Automation ↗Forms ↗Custom fields release notes ↗Omnisend & delivery
Official pricing ↗WooCommerce connector & order mapping ↗WordPress plugin ↗Third-party forms & shortcode placement ↗Order trigger filters & address data ↗Order data & conditions ↗Birthday workflows ↗Cart & checkout recovery ↗Custom properties & CSV mapping ↗Billable contacts ↗Email builder & saved layouts ↗Double opt-in ↗Segments & CSV export ↗Amazon SES pricing ↗Feature review: October 10, 2026. Pricing record dates appear in the calculator. Omnisend Standard is the feature and cost baseline; eligible Pro tiers can cover higher sending volumes. Its WordPress/WooCommerce plugins connect to a hosted marketing workspace. Signup-form creation is hosted; shortcode placement can use a supported third-party WordPress form plugin/add-on. WooCommerce order events, product/category filters, per-order totals and billing/shipping data depend on the connector and trigger selected. Omnisend order/status mappings differ from WooCommerce’s direct native triggers. Standard connector support for coupon-used and payment-method conditions was not confirmed. Omnisend provides separate order-message automations; it does not edit native WooCommerce notification templates. Unsubscribed contacts are excluded from billing; non-subscribed contacts receiving automated messages can be billable. Above 150K contacts, a custom sales plan is required. Global brand settings refers to marketing plus native WordPress/WooCommerce emails; a hosted brand tool is not the same scope. No claim of complete feature parity. Omnisend is a trademark of its owner; this page is an independent comparison by Virfice.
