Data, Privacy, and Unsubscribes

Virfice stores contact and marketing data in your WordPress database. Your organization is responsible for access control, backups, consent records, retention, and applicable privacy requirements.

• Send marketing email only to appropriate recipients.
• Keep the unsubscribe link in marketing templates.
• Honor unsubscribe status across campaigns and automations.
• Protect contact exports and delete them when no longer needed.
• Use least-privilege WordPress administrator accounts.
• Keep WordPress, WooCommerce, Virfice Free, and Virfice Pro updated.