Are you looking for the best SMTP plugins for WooCommerce stores? Explore our list of top SMTP plugins to enhance email deliverability and avoid common email issues easily.
When running an online store, ensuring that your emails reach your customers’ inboxes is critical. Whether it’s order confirmations, shipping notifications, or promotional emails, reliable email delivery can make a significant impact on customer satisfaction and retention.
Using Simple Mail Transfer Protocol (SMTP) plugins can enhance the deliverability of your WooCommerce emails by preventing them from being marked as spam and ensuring they reach your customers.
In this article, we’ll explore the 4 best SMTP plugins you can use to send WooCommerce emails from your store.
4 Best SMTP Plugins for WooCommerce Stores to Send Emails
Simple Mail Transfer Protocol AKA SMTP plugins helps ensure that your WooCommerce store’s emails are sent securely and efficiently, significantly reducing the chances of them ending up in spam folders or not being delivered at all.
Let’s explore the 4 best SMTP plugins for WooCommerce that can help you achieve high email deliverability rates, making sure your communications always reach your customers.
Post SMTP – A Reliable and Advanced SMTP Plugin
Post SMTP stands out as a comprehensive email deliverability solution built specifically for WordPress and WooCommerce stores.
Trusted by over 400,000 WordPress site owners, Post SMTP is one of the the best WordPress SMTP plugins that replaces the unreliable default WordPress email function with authenticated SMTP connections, ensuring your critical emails, such as order confirmations, password resets, and shipping updates, actually reach your customers’ inboxes.
With its intuitive setup wizard and advanced monitoring tools, Post SMTP takes the guesswork out of email delivery while providing complete visibility into your email performance.
20+ SMTP Provider Integrations in Post SMTP
Post SMTP works with all major email services and SMTP providers, giving you the flexibility to choose the best option for your business needs. The plugin supports:
- Gmail / Google Workspace
- Microsoft 365 / Outlook.com
- Amazon SES
- Mailgun
- SendGrid
- Postmark
- Brevo (formerly Sendinblue)
- Zoho Mail
- Mailjet
- SparkPost
- Mandrill
- SendPulse
- SMTP2Go
- Mailtrap
- Sweego
- Elastic Email
- Emailit
- Mandrill (now known as Mailchimp Transactional Email)
- Any custom SMTP server
Key Features for WooCommerce Email Delivery:
Post SMTP comes loaded with powerful features, making it the go-to choice for WooCommerce store owners who demand reliable email delivery. Here are the standout features of the Post SMTP Plugin:
- Complete Email Logging: Track every email sent from your WooCommerce store with detailed logs showing delivery status, timestamps, and recipient information. This complete visibility helps you audit email communications and quickly identify any delivery issues before they impact your customers.
- Smart Fallback System: Set up backup SMTP connection that automatically activate when your primary email service fails. This redundancy ensures your transactional emails continue to flow even during service outages, protecting your store’s reputation and customer experience.
- Real-Time Failure Alerts: Get instant notifications via email, Slack, Microsoft Teams, or SMS (via Twilio) when emails fail to deliver. These immediate alerts enable you to respond quickly to delivery issues and maintain trust with your customers.
- Email Open Tracking: See exactly which recipients open your emails and when. This valuable data helps you understand customer engagement and optimize your email communication strategy.
- Advanced Email Diagnostics: Post SMTP includes built-in troubleshooting tools to quickly identify and resolve email delivery problems. The spam score checker validates your SPF, DKIM, and DMARC records to catch authentication issues before they land your emails in spam. Run connectivity tests, send test emails, and use diagnostic tools to pinpoint configuration errors. You can also import or export settings and reset the plugin when needed.
- Automatic Email Resending: Configure the plugin to retry automatically failed emails a specified number of times. This feature significantly improves your overall delivery success rate without requiring manual intervention.
- Email Batching and Rate Limiting: Avoid hitting daily sending limits or triggering spam filters by scheduling emails in batches. You control how many emails are sent per hour or day, ensuring steady, reliable delivery.
- Weekly Performance Reports: Receive detailed email health reports directly to your inbox every week. These summaries show total emails sent, success rates, failure rates, and key metrics, so you can spot trends and address issues proactively.
- Mobile App Monitoring: Stay connected to your store’s email performance with the Post SMTP mobile app. Get push notifications about delivery failures, view email logs, and even resend failed messages right from your phone.
- Multi-Site Management: The Post SMTP MainWP extension lets you manage SMTP settings across multiple WordPress sites from a single central dashboard, perfect for agencies and developers managing multiple stores.
Post SMTP is an ideal solution for WooCommerce store owners who need a reliable, secure, and advanced SMTP plugin. Its robust email diagnostic tools, fallback mailer options, proactive monitoring features, and integration capabilities make it a top choice for ensuring that your store’s transactional emails are delivered without fail.
WP Mail SMTP – The most Popular SMTP Plugin
The WP Mail SMTP plugin is one of the most popular and reliable solutions for ensuring that emails from WooCommerce stores are delivered without fail. This plugin reconfigures the default WordPress wp_mail() function to use proper SMTP credentials, which significantly reduces the chances of your WooCommerce emails ending up in spam folders or not being sent at all. By integrating with a wide range of SMTP providers, WP Mail SMTP ensures that your store’s transactional emails—such as order confirmations, shipping notifications, and customer inquiries—are delivered securely and reliably, maintaining trust and communication with your customers.
SMTP Provider Integrations in WP Mail SMTP
WP Mail SMTP integrates seamlessly with various SMTP services, including the following ones.
- Gmail / Google Workspace
- Microsoft 365 / Outlook.com
- Amazon SES
- Mailgun
- SendGrid
- SMTP.com
- Brevo (formerly Sendinblue)
- Postmark
- SparkPost
- Zoho Mail
- SendLayer
- And more
Key Features for WooCommerce Email Delivery:
WP Mail SMTP is one of the richest and most popular SMTP solutions in WordPress. Let’s take a look at the key features of WP Mail SMTP Plugin.
- Email Logging: Track every email sent from your WooCommerce store with detailed logs. This feature is crucial for auditing, troubleshooting, and confirming that all customer communications are delivered as expected.
- Email Reports: Generate comprehensive reports on email deliverability, including open and click rates. These insights help you monitor the effectiveness of your email campaigns directly from your WooCommerce store’s dashboard.
- Backup Connection: Ensure your WooCommerce emails are always sent by setting up a secondary SMTP provider. If your primary connection fails, the backup connection automatically kicks in, enhancing the reliability of your email delivery.
- Smart Email Routing: Use conditional logic to send different types of emails (e.g., transactional versus marketing) through different SMTP providers. This feature optimizes email deliverability and performance, ensuring that critical WooCommerce emails reach your customers promptly.
- Email Failure Alerts: Get instant notifications if a WooCommerce email fails to send. This allows you to address any issues immediately, ensuring that important transactional emails, like order confirmations, are not missed.
- Weekly Email Summaries: Receive regular updates on your email deliverability, including detailed statistics on sent, failed, and delivered emails. This feature helps you stay informed about the performance of your WooCommerce email communications.
WP Mail SMTP is highly recommended for WooCommerce store owners who need to maintain a reliable and professional email communication channel with their customers. It ensures that essential transactional emails are delivered efficiently, thereby enhancing the overall customer experience and trust in your store.
Easy WP SMTP – A Simple Yet Powerful SMTP Plugin
The Easy WP SMTP plugin is a lightweight and reliable solution designed to ensure that your WooCommerce emails are delivered without any issues. This plugin allows you to easily configure and send all outgoing emails via an SMTP server, thereby preventing them from being marked as spam or failing to deliver. By reconfiguring the default WordPress wp_mail() function to use SMTP, Easy WP SMTP ensures that your WooCommerce store’s transactional emails—such as order confirmations, shipping notifications, and customer inquiries—reach your customers’ inboxes securely and reliably.
SMTP Provider Integrations in Easy WP SMTP
Easy WP SMTP integrates seamlessly with various SMTP services, including the following:
- Gmail / Google Workspace
- Yahoo Mail
- Hotmail
- Microsoft 365 / Outlook.com
- Amazon SES
- Any other SMTP service
Key Features for WooCommerce Email Delivery:
Easy WP SMTP provides essential features to help WooCommerce store owners ensure reliable email delivery. Here are the key features of the Easy WP SMTP Plugin:
- Simple Setup: Configure your SMTP settings easily through the plugin’s user-friendly interface. It supports popular SMTP services, allowing you to start sending emails quickly.
- Email Testing: The plugin includes a feature that allows you to send a test email to ensure that your SMTP settings are working correctly before you go live.
- Logging Capabilities: While more basic compared to other plugins, Easy WP SMTP can log email errors, helping you troubleshoot any issues with email delivery.
- Secure Email Sending: The plugin supports various authentication methods, including SSL and TLS encryption, to ensure that your emails are sent securely.
- No Third-Party Dependencies: Easy WP SMTP allows you to use your own SMTP server, giving you full control over your email-sending process without relying on third-party services.
Easy WP SMTP is an excellent choice for WooCommerce store owners who are looking for a straightforward, no-frills SMTP solution. It provides the necessary tools to ensure that your emails are delivered reliably, helping you maintain a professional communication channel with your customers.
FluentSMTP – A Robust and Feature-Rich SMTP Plugin
FluentSMTP is a powerful and flexible SMTP plugin designed specifically for WordPress users, including WooCommerce store owners, who need to ensure that their emails are reliably delivered. This plugin helps to resolve email deliverability issues by seamlessly integrating with various SMTP providers, ensuring that all transactional emails—such as order confirmations, shipping notifications, and customer inquiries—reach your customers’ inboxes securely and without delay.
SMTP Provider Integrations in FluentSMTP
FluentSMTP integrates seamlessly with a wide array of SMTP services, including the following:
- Gmail / Google Workspace
- Microsoft 365 / Outlook.com
- Amazon SES
- Mailgun
- SendGrid
- Brevo (formerly Sendinblue)
- Postmark
- SparkPost
- Pepipost
- Any other SMTP service
Key Features for WooCommerce Email Delivery:
FluentSMTP is packed with advanced features that make it an ideal choice for WooCommerce store owners who want to ensure reliable email delivery. Here are the key features of the FluentSMTP Plugin:
- Multiple SMTP Connections: FluentSMTP allows you to connect multiple SMTP providers simultaneously, offering flexibility and redundancy. You can configure different providers for different types of emails or switch between them as needed.
- Email Logging and Resending: FluentSMTP logs every email sent from your WooCommerce store, allowing you to review and resend any emails that may have failed. This is crucial for auditing and troubleshooting email delivery issues.
- Detailed Email Reports: Generate detailed reports on email performance, including open and click rates, directly from your WooCommerce dashboard. This helps you monitor the effectiveness of your email campaigns and communications.
- Fallback Routing: If your primary SMTP provider fails, FluentSMTP automatically switches to a secondary provider to ensure that your emails are still delivered. This enhances the reliability of your email-sending process.
- Smart Email Routing: Use conditional logic to route different types of emails (e.g., transactional, marketing) through different SMTP providers, optimizing delivery and performance.
- Developer Friendly: FluentSMTP offers hooks and filters for developers, allowing them to customize and extend the plugin’s functionality to meet specific needs.
FluentSMTP is highly recommended for WooCommerce store owners who require a comprehensive and reliable SMTP solution. Its advanced features ensure that your store’s emails are delivered efficiently, enhancing customer communication and overall satisfaction.
Conclusion
Ensuring that your WooCommerce emails reach your customers’ inboxes is crucial for maintaining a professional and trustworthy online store. By using one of these best SMTP plugins, you can improve the deliverability of your emails, reduce the chances of them being marked as spam, and enhance overall communication with your customers.
Remember, reliable email delivery is not just about technical setup; it’s also about maintaining good email practices, such as using a professional email address, avoiding spammy language, and regularly cleaning your email list. With the right SMTP plugin and best practices in place, your WooCommerce emails will consistently reach your customers, helping you build stronger relationships and drive more sales.
