How to Customize WooCommerce Emails Easily

Do you want to customize WooCommerce emails for your store? You have come to the right place, we will show you how to edit WooCommerce emails such as orders, refunds, invoice processing, and other transaction emails easily.

You must communicate with your customers once they purchase a product from your store. Email is the major means of communication in this case. WooCommerce has transaction and order emails by default. But, these emails require customization to represent your store better. Or probably, you may need to add some extra information to these emails. Whatever the reason, today, we will show you how to customize WooCommerce emails in some steps easily.

eCommerce transaction emails have a much higher open rate than any marketing email. Customizing them by changing color adding images, or changing content would help you present your store better and make communication with your customers smooth.

The WooCommerce has built-in options to customize WooCommerce emails. You can change WooCommerce email templates by changing the colors, adding a logo, and changing content inside the email body. Let’s know how to edit WooCommerce emails for orders, refunds, and complete orders.

What Are the WooCommerce Emails to Customize?

WooCommerce has 11 default transaction emails to send your customers in different stages of purchases. You can send an email when someone confirms the order, send an email when someone cancels the order, and many other occasions.

Customize WooCommerce Emails

Here is the list of the WooCommerce transaction emails you can send from your store.

  • WooCommerce New Order Email: Email sent to the store admin to notify them of the new order.
  • WooCommerce Canceled Order Email: Email sent to the store admin to notify them of a canceled order.
  • WooCommerce Failed Order Email: Email sent to the store admin to notify them of a failed order.
  • WooCommerce Order On-Hold Email: Email sent to customers with details if their order is placed on hold.
  • WooCommerce Order Processing Email: Email sent to customers after payment completion; contains order details.
  • WooCommerce Order Completed Email: Email sent to customers when their orders are marked completed; indicates that the order has been shipped.
  • WooCommerce Order Refunded Email: Email sent to customers when an order is refunded.
  • WooCommerce Customer Invoice Email: Email sent to customers; contains order information and payment links.
  • WooCommerce Customer Note Email: Email sent when a customer note is added to the dashboard.
  • WooCommerce Password Reset Email: Email sent to a customer after they request to reset their password.
  • WooCommerce New Account Email: Email the customer when they create an account.

With the default options of WooCommerce, you can customize all these transaction and order emails, their subjects, headings, body content, and template design with colors.

How to Customize WooCommerce Emails Easily

After you set up your store, customizing WooCoomerce emails is probably the next most important thing you should do. WooCommerce has default options to customize WooCommerce transaction emails like new orders, orders on hold, completed orders, and more.

Customize WooCommerce Email Templates

Once you are logged into your store dashboard, go to WooCommerce > Settings > Emails. You will see the list of all transaction emails there. 

Customize WooCommerce Emails

Add WooCommerce Email Sender Details

The email sender’s name and the email sender’s address are two crucial information to send emails from a store. Go to WooCommerce > Settings > Emails. Scroll down to “Email sender options”. 

Add WooCommerce Email Sender Details

Add the sender’s name in the sender name field. Use something users will instantly recognize, like your store name. If you want to give it a human feel you can add something like John Doe from My Store. [Your name] from [your store]. 

Also, place the email address in the email address field. Save the changes by clicking “Save changes” at the bottom.

Add a Logo to WooCommerce Email Template

Want to add a logo to the WooCommerce email template? WooCommerce has a default option to do that. First, upload your store logo to your website media library and copy the source URL.

Now go to WooCommerce > Settings > Emails. Scroll down to “Header image”. Paste the image source URL to the Header Image field.

Add a Logo to WooCommerce Emails

Note: The ideal width of the header image is 600 pixels. It is best to prepare an image with your store logo in the appropriate place and upload it.

Add Footer Text to WooCommerce Emails

Footer text in emails is very crucial too. It is very important to add your company information to the footer. You can add your store information to the footer text easily. 

Go to WooCommerce > Settings > Emails. Scroll down to “Footer text”. Add the footer text of your choice.

Add Footer text to WooCommerce Emails

You can dynamically add your store name to the footer with {site_title} shortcode. Add the rest of the content your way.

Change WooCommerce Email Template Colors

You can choose different colors for the sections of your WooCommerce emails. Change the Base color, Background color, Body background color, and Body text color to customize WooCommerce transaction email templates.

Go to WooCommerce > Settings > Emails. Scroll down to “Email template”. Pick colors for each of the sections and elements available in the options.

Customize WooCommerce Emails

How to Preview WooCommerce Emails

If you have changed the options stated above and picked the right colors for your WooCommerce emails, you are done with the customization. Now you need to preview the WooCommerce template you just have customized.

Go to WooCommerce > Settings > Emails. Scroll down to “Email template” You will see a link “Click here to preview your email template.”

How to Preview WooCommerce Email Template

Click on that and it will take you to a new tab and preview the WooCommerce email template you just have customized.

How to Preview WooCommerce Email Template

How to Customize WooCommerce Order Emails

Apart from customizing the WooCommerce email template globally, you can customize individual emails like WooCommerce order emails like new orders, failed orders, and any other individual transactional emails.

Go to WooCommerce > Settings > Emails. Click on any email you want to customize.

How to Customize WooCommerce Order Emails

You can change the email subject, and email heading, and add additional content. Let’s imagine you are going to customize the Completed order email. You can change the subject for the Completed order email, change the email header, and add additional content to the email customers will receive upon completing their orders.

How to Change Content in WooCommerce Order Email

You can customize the content in your WooCommerce email body too. To edit the email template copy to file to your theme folder. 

How to Customize WooCommerce Order Emails

Go to WooCommerce > Settings > Emails. Scroll down to “Email type”, and select HTML from the dropdown. Now copy the file to your theme folder by clicking on the “Copy file to theme” button on your left.

Customize WooCommerce email template

Click on the “View template” button beside that once done. The template with code will be displayed below for editing.

Customize WooCommerce emails

Look for the copy related to the order and change that with your content without changing any PHP code. Save the changes by clicking on the “Save changes” button below.

Now you are done changing content in the WooCommerce email template. You can change the content of any WooCommerce order emails this way.

Note: Be careful when changing anything in PHP code. You may run into an error. So, only change content without touching any other parts.

You need to customize WooCommerce emails to represent your store so that customers can easily relate when you send an email. WooCommerce has default options and a system to customize WooCommerce order emails. You can change the look and feel of WooCommerce order emails, refund emails, or any other emails you send to your customers from your store. Customize WooCommerce emails and stand out with your store brand.

Amie Suzan
Amie Suzan

As a seasoned WordPress technical writer with five years of experience, I am passionate about WordPress and web development. I also enjoy traveling, particularly solo trips, which allow me to explore new places and gain fresh perspectives.

Articles: 85

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