Today, we’re excited to announce the launch of Virfice Pro — a powerful self-hosted email marketing solution designed specifically for WordPress and WooCommerce users.

With Virfice Pro, you can run complete email marketing campaigns, design professional transactional emails, and manage your audience — all directly from your own WordPress dashboard.

With Virfice, you can skip third-party platforms, avoid per-subscriber pricing, and keep complete ownership—with full control over your email marketing.

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Why We Built Virfice

Email marketing is one of the most powerful tools for growing an online business. But many existing platforms come with limitations:

• Expensive per-subscriber pricing
• Data stored on third-party servers
• Limited customization for emails
• Complex integrations and external tools

Virfice was built to change that.

Virfice gives WordPress site owners the ability to run email marketing directly from their own website dashboard while keeping complete control of their audience and data. Your subscriber data stays on your server and you can send emails using your own SMTP provider without artificial limits or platform lock-in.

What Is Virfice Pro?

Virfice Pro is a full-fledged email marketing platform inside WordPress. It’s the premium version of our Virfice free version with advanced features and functionalities.

It combines everything you need in one place:

• Email campaign creation
• Audience management
• WooCommerce transactional email customization
• Lead capture forms
• Email automation workflows – coming soon
• Analytics and reporting

Instead of relying on multiple tools, Virfice lets you run your entire email marketing system directly from your WordPress site.

Key Features of Virfice Pro

Virfice Pro is designed to give WordPress users everything they need to run effective email marketing campaigns without relying on external platforms. From designing beautiful emails to managing subscribers and running targeted campaigns, Virfice brings all essential tools directly into your WordPress dashboard. Below are some of the key features that make Virfice Pro a powerful self-hosted email marketing solution.

Powerful Visual Email Builder

Design beautiful, high-converting emails using an intuitive visual builder.

With ready-made blocks and reusable sections, you can quickly create professional emails without writing code. The builder allows you to add elements like text, images, buttons, and dynamic content to personalize every message.

Features include:

• Advanced email design
• Reusable sections and blocks
• Dynamic personalization fields
• Inline editing for faster workflow
• Mobile-responsive email layouts

Advanced Campaign Management

Virfice Pro allows you to run targeted campaigns directly from WordPress.

You can:

• Create and send campaigns instantly
• Schedule emails for later delivery
• Resend campaigns to non-openers
• Target subscribers with powerful filters

Using lists and tags, you can segment your audience and send the right message to the right people at the right time.

Audience Management & Segmentation

Managing your subscribers becomes simple with built-in audience tools.

You can organize subscribers using:

• Lists
• Tags

This makes it easy to create targeted campaigns and deliver personalized email experiences that increase engagement.

Built-In Lead Capture Forms

Growing your email list is effortless with Virfice. The platform includes built-in forms that allow you to capture leads directly on your website — without installing additional plugins.

Benefits include:

• Customizable signup forms
• Mobile-optimized design
• Seamless WordPress integration

Transactional Emails for Every Scenario

Virfice started as a powerful WooCommerce email customizer, and Pro takes it even further. You can customize all default WooCommerce emails including:

• New account email
• New order emails
• Order processing notifications
• Order completion emails
• Refund notifications
• Customer invoice emails
• Password reset emails
• New account emails
• Customer notes

Each email can be styled with your brand colors, logo, content, and layout — ensuring a consistent brand experience across all customer communications.

Built-In SMTP Configuration

Virfice includes built-in SMTP configuration so you can connect your preferred email delivery provider without installing additional plugins.

This allows you to:

• Authenticate your email sending domain
• Improve deliverability
• Send emails reliably from your WordPress site.

Analytics & Campaign Reporting

Understanding how your campaigns perform is essential.

Virfice Pro provides built-in analytics to track:

• Email opens
• Link clicks
• Bounces
• Delivery status

These insights help you continuously improve your email marketing strategy.

Full Data Ownership

One of the biggest advantages of Virfice is data ownership.

Unlike many SaaS email platforms:

• Your subscribers remain on your server
• Your campaigns run inside WordPress
• There is no vendor lock-in

You control your audience and infrastructure entirely.

What’s Coming Next

Virfice Pro is just the beginning. Future updates will introduce even more powerful capabilities, including:

• Advanced automation workflows
• Behavior-based triggers
• Abandoned cart emails
• More integrations and templates

Our goal is to make Virfice the most powerful self-hosted email marketing solution for WordPress. Keep an eye on our changelog for latest release and roadmap to see what’s coming next. Also, you can request your preferred feature on our request a feature page.

Get Started With Virfice Pro

Virfice Pro is now available. If you run a WordPress or WooCommerce website and want full control over your email marketing system, Virfice is built for you.