Key WooCommerce Statistics and Trends You Need to Know in 2024

Want to discover the latest WooCommerce statistics and trends? Learn how WooCommerce, powering over millions of stores, continues to dominate the eCommerce landscape with its extensive features and flexibility.

WooCommerce, the largest open-source eCommerce platform globally, powers over 7 million active stores and continues to be the go-to choice for online businesses of all sizes. Whether you’re running a small online shop or managing a vast multi-vendor marketplace, WooCommerce offers the flexibility and scalability needed to succeed in the competitive eCommerce landscape.

There are plenty of WooCommerce plugins to extend the functionalities of your stores. Many WordPress developers develop new plugins and improve the existing ones regularly.

We are covering the top WooCommerce statistics and trends you should know in 2024. 

Top WooCommerce Statistics and Trends You Need to Know in 2024

WooCommerce Statistics and Trends

Let’s look at some of the key WooCommerce statistics and trends 2024.

History and Background of WooCommerce

  • The company started in 2008 as WooThemes and in 2017 decided to focus exclusively on eCommerce.
  • WooCommerce first came as a plugin in 2011.
  • Currently, the company has 330+ team members in over 32 countries
  • WooCommerce previously known as WooThemes was acquired by Automattic, in 2015. Rebranded as WooCommerce

WooCommerce Market Share

  • WooCommerce leads the eCommerce software platform market share with around 40% worldwide.
  • 9.5% of WooCommerce stores are in the United States with 447,446 total stores
  • 3.8% of WooCommerce stores are in the United Kingdom with 181,444 total stores
  • 2.7% of WooCommerce stores are in India with 126,761 total stores
  • 2.5% of WooCommerce stores are in Italy with 115,812 total stores

WooCommerce’s sales surpassed $20 billion in 2020.

WooCommerce User Statistics

  • According to WordPress Repository, over 7 million websites use WooCommerce
  • According to Woo.com, more than 3.9 million stores are running on the WooCommerce platform
  • According to Storeleads, 4,716,175 live stores are running on the WooCommerce platform.
  • According to BuiltWith, 6,080,468 live websites use WooCommerce

WooCommerce Plugins Statistics

  • There are 840 premium WooCommerce extensions in the WooCommerce extension directory.
  • The WooCommerce plugin has been downloaded 299,685,511+ times
  • The WooCommerce plugin has 3525+ 5-star reviews on the WordPress plugin directory

Most Used WooCommerce Plugins on WooCommerce Stores

  • 6.8% of WooCommerce stores (321,797) have installed the Mailchimp for WooCommerce plugin
  • 2.4% of WooCommerce stores (114,303) have installed the WooPayments plugin.
  • 1.5% of WooCommerce stores (70,216) have installed the PayPal Payments WooCommerce app.

Yoast SEO plugin is used by 36.2% of WooCommerce stores with 1,709,426 stores in total.

Store Leads

WooCommerce Themes Statistics

  • There are 86 premium themes on the WooCommerce theme directory

Most Used WooCommerce Themes

  • 10.9% of WooCommerce stores use Astra  with 511,723 total stores
  • 6.7% of WooCommerce stores use the Flatsome theme with 315,267 total stores

Comparison of eCommerce Platform Migration: WooCommerce vs. Other Platforms

Look at the trends of users switching to WooCommerce from other platforms and users switching to other platforms in the comparison table below. 

PlatformsMigrated to WooCommerceLeft WooCommerceDifference
Shopify9,9617,121+2840
Custom Cart5,7745,817-43
Wix3,381455+2926
Squarespace1,090303+787
PrestaShop650286+364
OpenCart590330+260
Magento424176+248
GoDaddy Online Store371N/AN/A
Ecwid236213+23
Square Online174N/AN/A
Total22,65114,701+7,950

(Last 90 Days: Source: Storeleads)

Note: The (+) indicates where WooCommerce is winning and the (-) indicates where WooCommerce is losing to other platforms. 

Reference

If you are running an eCommerce store, it is important that your WooCommerce emails also be sent accurately, you can use Email Customizer for WooCommerce – Virfice to customize WooCommerce emails and make sure your store emails represent your brand.

Email Customizer for WooCommerce – Virfice

We hope these key WooCommerce statistics and trends will help you understand the state of WooCommerce growth and familiarize with different WordPress plugins and themes people use with their stores.

The insights gathered from recent data reveal a dynamic marketplace with significant growth opportunities for businesses that adapt to changing consumer behaviors and technological advancements. By understanding these trends, WooCommerce users can enhance their strategies, optimize their online stores, and ultimately achieve greater success in the competitive e-commerce arena. Staying ahead of the curve not only positions your business for growth but also ensures you remain relevant in a rapidly changing digital environment. Embrace these trends, make informed decisions, and watch your WooCommerce store thrive.

Amie Suzan
Amie Suzan

As a seasoned WordPress technical writer with five years of experience, I am passionate about WordPress and web development. I also enjoy traveling, particularly solo trips, which allow me to explore new places and gain fresh perspectives.

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