Key WooCommerce Statistics and Trends You Need to Know in 2024

WooCommerce is the largest open-source eCommerce platform in the world with over 5 million + active stores built already. WooCoomerce covers all types of eCommerce stores, from a small online store to a large multi-vendor marketplace.

There are plenty of WooCommerce plugins to extend the functionalities of your stores. Many WordPress developers develop new plugins and improve the existing ones regularly.

We are covering the top WooCommerce statistics and trends you should know in 2024. 

Top WooCommerce Statistics and Trends You Need to Know in 2024

WooCommerce Statistics and Trends

Let’s look at some of the key WooCommerce statistics and trends in 2024.

History and Background of WooCommerce

  • The company started in 2008 as WooThemes and in 2017 decided to focus exclusively on eCommerce.
  • WooCommerce first came as a plugin in 2011.
  • Currently, the company has 330+ team members in over 32 countries
  • WooCommerce previously known as WooThemes was acquired by Automattic, in 2015. Rebranded as WooCommerce

WooCommerce Market Share

  • WooCommerce leads the eCommerce software platform market share with around 40% worldwide.
  • 9.5% of WooCommerce stores are in the United States with 445,462 total stores
  • 3.9% of WooCommerce stores are in the United Kingdom with 182,207 total stores
  • 2.6% of WooCommerce stores are in India with 120,332 total stores
  • 2.4% of WooCommerce stores are in Italy with 113,500 total stores

WooCommerce’s sales surpassed $20 billion in 2020.

WooCommerce User Statistics

  • According to WordPress Repository, over 7 million websites use WooCommerce
  • According to, more than 3.9 million stores are running on the WooCommerce platform
  • According to Storeleads, 4,684,908 live stores are running on the WooCommerce platform.
  • According to BuiltWith, 6,080,468 live websites use WooCommerce

WooCommerce Plugins Statistics

  • There are 840 premium WooCommerce extensions in the WooCommerce extension directory.
  • The WooCommerce plugin has been downloaded 299,685,511+ times
  • The WooCommerce plugin has 3525+ 5-star reviews on the WordPress plugin directory

Most Used WooCommerce Plugins on WooCommerce Stores

  • 6.9% of WooCommerce stores (325,594) have installed the Mailchimp for WooCommerce plugin
  • 2.7% of WooCommerce stores (124,484) have installed the WooPayments plugin.
  • 1.8% of WooCommerce stores (86,505) have installed the PayPal Payments WooCommerce app.

Yoast SEO plugin is used by 36.5% of WooCommerce stores with 1,708,547 stores in total.

Store Leads

WooCommerce Themes Statistics

  • There are 86 premium themes on the WooCommerce theme directory

Most Used WooCommerce Themes

  • 10.4% of WooCommerce stores use Astra  with 485,746 total stores
  • 8.2% of WooCommerce stores use the Flatsome theme with 385,561 total stores
  • 5.5% of WooCommerce stores use the Divi theme with 257,213 total stores

Comparison of eCommerce Platform Migration: WooCommerce vs. Other Platforms

Take a look at the trends of users switching to WooCommerce from other platforms and users switching to other platforms in the comparison table below. 

PlatformsTo WooCommerceTo Other PlatformsDifference
Custom Cart5,5945,930-336
GoDaddy Online Store372N/AN/A
Square Online265N/AN/A

(Last 90 Days: Source: Storeleads)

Note: The (+) indicates where WooCommerce is winning and the (-) indicates where WooCommerce is losing to other platforms. 


Stay with us for more WooCommerce news, tutorials, and guides.

Amie Suzan
Amie Suzan

As a seasoned WordPress technical writer with five years of experience, I am passionate about WordPress and web development. I also enjoy traveling, particularly solo trips, which allow me to explore new places and gain fresh perspectives.

Articles: 114

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