6 Best Google Analytics Alternatives For WordPress Sites

Are you looking for a Google Analytics alternative for your website? We have researched and picked the 5 best Google Analytics alternatives for WordPress sites. Most of the analytics tools in our list have WordPress plugins to set up and even showcase the analytics data on the WordPress dashboard. Keep reading to find out which one of these is the best Google Analytics alternative for you.

Google Analytics could be one of the preferred analytics solutions to understand your website visitors and customers. It is not an option to choose if you consider the privacy of your data. That is why Google Analytics is not recommended in many places in the world. Especially, if you have business and customers in the EU zone, Google Analytics is not a good choice for you.

Like a lot of people in the 21st century where data security and privacy a major concerns, you should go for an analytics solution that ensures both. Whether you have used Google Analytics before, or if you are looking for an alternative to Google Analytics, we have selected the 5 best analytics tools for you. 

In our round-up of the best Google Analytics alternatives for WordPress sites, we will discuss them with their pros and cons so that it gets easier for you to pick the right one.

Let’s dive deep into these analytics tools and find the best one for your website.

Is Google Analytics Illegal?

As the use of Google Analytics violates GDPR. It has been declared illegal in some countries. In these countries, you can use any of the Google Analytics alternatives from our list. 

Google Analytics is forbidden in ​​Austria, Denmark, Finland, Italy, Norway, Sweden, Hungary, and France. There are also some pending cases in some other European countries. 

The web analytics tools we have selected are GDPR-compliant and very serious about privacy. Read our round-up and find your Google Analytics alternative.

Is Google Analytics 4 GDPR Compliant?

Google has introduced Google Analytics 4 to address privacy & data security issues and to be GDPR compliant. Google promises that the latest version of its analytics tool will be more privacy-focused. But many countries are not convinced. Norwegian Data Protection Authority Datatilsynet said, “As far as we can see, Google Analytics 4 will not necessarily correct the problems we have just identified”.

Despite taking some extra privacy-focused measures, Google Analytics 4 still has a murky status with the European regulators. Currently, there are questions about whether Google sufficiently protects European Union citizens’ and residents’ data against US surveillance laws. This is a direct breach of GDPR if it doesn’t.

6 Best Google Analytics Alternatives For WordPress Sites

There are many analytics solutions at your disposal. But, selecting the right one is a challenge. We hope that you will find your desired analytics solution in our list of the best Google Analytics alternatives. We have made sure that the analytics solutions we have listed here have a good system to set up them on WordPress sites.

Gladly, most of these Google Analytics alternatives have dedicated WordPress plugins to set up and even showcase the analytics data on the WordPress dashboard.

Fathom Analytics – One of the best Google Analytics Alternatives

Fathom is a website analytics tool that doesn’t compromise visitors’ privacy for data. It is one of the best Google Analytics alternatives for its way of processing users’ data and maintaining the privacy roles of the different areas. 

Fathom Analytics - One of the best Google Analytics Alternatives

There are a lot of questions about how Google Analytics processes users’ data. Fathom takes a different approach. Instead of generating revenue from selling data, It charges a fair and sustainable price for its software. You can learn more about Fathom in our detailed review of Fathom Analytics.

Fathom created anonymous pageview tracking which doesn’t collect or store personal data. And that is why, Fathom doesn’t require any annoying cookie notices.

I switched to Fathom because it’s an ethical analytics tool that I trust. It gives me everything I want to know about my site’s performance

Charli Marie, Creative director of ConvertKit

Fathom Analytics is fully compatible with GDPR, ePrivacy, PECR, and CCPA. Most importantly, they consult with privacy law experts in different zones for GDPR, PECR, CCPA, and more law compliance.  

Why You Choose Fathom Analytics for Your Website

Fathom lets you understand your website visitors without spying on them. It focuses on the privacy suited well for the business running in the European zone and more areas. Let’s take a look at some key features of Fathom Analutcts that you may love. 

  • Import Google Analytics data easily – you have your previous data saved
  • No annoying cookie banner
  • Protect the privacy of your visitors and customers – fully GDPR, ePrivacy, PECR, and CCPA
  • Unlimited data retention
  • Easy to use on your website with a simple script that does not hurt SEO or page speed
  • UTM campaign and event tracking
  • Regular consultation with privacy law experts for GDPR, PECR, CCPA, and more law compliance
  • Built from the ground up to be fully compliant with privacy laws in Europe
  • Monitor your website and send a text, email, Telegram, or Slack message whenever your website stops responding

Fathom Analytics Review by Users

Here’s what some Fathom users said about Fathom Analytics after switching from Google Analytics or some other solution. 

I love the simplicity, speed, and accuracy of Fathom. I consider it a “must-have” analytics tool if you want to understand what’s happening with your website traffic.

Ruben Gamez, founder of Docsketch & Bidsketch

Privacy-protections aside, I love the beautifully simple interface. Fathom is now part of my default stack.

Derrick Reimer, founder of SavvyCal

Phathom Analytics Pricing

Fathom Analytics comes with 3 different pricing plans. You can start with $14/m for up to 100,000 monthly page views or you can go for $24/m for up to 200,000 monthly page views, and $44/m for up to 500,000 monthly page views.

You just need to choose a plan according to the volume of your website page views. 

How to Use Fathom For Your Website

To use Fathom on your website, you need to install the Fathom script in the header of your site’s code via their WordPress plugin or with any of the supported integrations.

Fathom has integrations support for diverse CMS and website solutions including Bloggi, Cal, Carrd, ConvertKit, Discourse, Ember.js, Gatsby, Inertia.js, Next.js, Remix, SavvyCal, Transistor, Vue.js, Webflow, WordPress, Drupal, Other SPAs

How to Use Fathom Analytics For Your WordPress Site

If you are using a WordPress site, Fathom has an easy-to-use WordPress plugin to implement the script on your WordPress site. Plus, you get to see all of your data on your website dashboard easily.

Piwik Pro– Website Analytics Suite For You

Piwik is an analytics suite that focuses on user privacy and data security. It is a perfect Google Analytics alternative to track your website visitors. 

Piwik Pro - Website Analytics Suite For You

Piwik analytics platform does not reuse your data in suspicious ways. Unlike Google Analytics, Piwik doesn’t sell your data to any third party. They provide you with the instruments to further protect user privacy and security. You can map your business goals into KPIs, handle deployment, set up tailored reports, and get a grip on our product with your website analytics with Piwik.

With Piwik, you get full control over data on-premises in your own cloud subscription and the private cloud storage options you prefer. You can track post-login areas, create targeted ad campaigns, and more. Most importantly, you can keep your users’ data safe with a complete set of privacy and security features in Piwik.

Why You Should Choose Piwik Analytics

Piwik comes with a lot of benefits. It could be the Google Analytics alternative you are looking for. Let’s check why people choose Piwik Analytics for their website analytics.

  • Complete analytics suite for web and mobile
  • Analytics for product teams
  • Create, test, and deploy tags and coordinate tag behavior with Analytics. 
  • Boost sales, adoption, and acquisition with the right data
  • Comply with regulations all over the world including GDPR in the EU, LGPD in Brazil, and CCPA in the US.
  • Get many integrations developed to enhance data quality and marketing performance
  • Multiple hosting options – You can store data on safe cloud servers in the EU.

Piwik Pro Review by Users

“We need information about the way in which customers work and interact with our product. With the data collected from Piwik PRO, we can optimize our product to meet customer requirements and effectively allocate our development resources.”

Dr. Bartosch Belkius, Vice President Analytics at TecAlliance GmbH

“I had the opportunity to explore the new features of the Piwik PRO CDP during demo sessions with product managers. I’m very excited about the upcoming changes in the module. We’re looking forward to leveraging the new functionalities and delivering an even better customer experience.”

Michael Holzinger, AdTech and Analytics Expert at Moser Holding AG

Piwik Pro Pricing

Piwik has two pricing options. You can start free any time and contact them for an enterprise plan. The free one is free forever while the pro one fits your use case, and offers premium support and customization options.

How to use Piwik With Your WordPress Site

Piwik Pro has a WordPress plugin that can implement its code on your WordPress site. So, if your site is on WordPress install the Piwik Pro WordPress plugin and Go to Dashboard > Settings > Piwik Pro. Just place the information it asks for from Piwik Pro and click on save changes. You are done.

HubSpot Analytics: A Comprehensive Analytics for Your Website

HubSpot Analytics: A Comprehensive Analytics for Your Website

HubSpot Analytics provides a powerful toolset for tracking and optimizing your marketing efforts. Designed to give you deep insights into your campaigns, HubSpot integrates data from various channels, helping you understand customer behavior and make data-driven decisions. This platform allows businesses to monitor performance, track customer interactions, and generate detailed reports, ensuring a thorough understanding of their marketing impact.

  1. Unified Dashboard: Centralize data from various marketing channels to track and measure performance seamlessly.
  2. Customer Lifecycle Tracking: Analyze every interaction to understand customer behavior and drive revenue.
  3. Website Performance Metrics: Evaluate traffic, interactions, and conversion rates for informed decision-making.
  4. Detailed Reports: Access comprehensive reports for all marketing assets directly integrated into your dashboard, from websites to social media.

How to Use HubSpot Analytics on WordPress

To implement HubSpot Analytics on WordPress, first install and activate the official HubSpot plugin from the WordPress plugin directory. Once activated, log into your HubSpot account and connect it to your WordPress site through the plugin settings. The plugin will automatically embed the HubSpot tracking code on your website, enabling data collection and analytics.

For more information, visit HubSpot Analytics.

Matomo Analytics –  Protects Your Data and Your Customers’ Privacy

Matomo is a powerful web analytics platform. One of the befitting Google Analytics alternatives that give you 100% data ownership. It safeguards your data and protects your customers’ privacy at the same time. Matomo is a Google Analytics alternative to understand your website visitors’ and customers’ behavior. 

Matomo Analytics -  Protects Your Data and Your Customers' Privacy

With Matomot, you know where your data is stored and what’s happening to it, without any external influence. Matomo is very serious about privacy and it keeps your business GDPR and CCPA compliant. 

Google Analytics uses your data for its gain and you may lose customers’ trust because of using Google Analytics. Matomo as a Google alternative analytics solution can help you with data privacy and protection. 

Why You Should Choose Matomo Analytics

Matomo has a lot of features and plugins to extend your website analytics. Here are some key features of Matomo that might influence you to try Matomo.

  • Import your Google Analytics data directly into your Matomo.
  • Securely track personal data by privacy laws. 
  • Matomo ensures 100% data accuracy
  • A secure, transparent platform that’s been thoroughly tested by hundreds of contributors.
  • No limitation on how much data you store. Get an unlimited number of websites, users, and segments. 
  • Easily navigate through a user-friendly interface to get the data you need, faster.
  • Actionable insights and a complete picture of your customers.
  • Matomo is customizable and extendable to meet your every need.
  • Matomo experts can save you time and money by providing guidance

Matomo Review by Users

Matomo is much simpler to set up than GA4 for your basic reporting needs and can dive pretty deep in to things when need be. My usage is pretty basic at this point but I have completely disconnected my Google Analytics accounts and have no intention of returning.

jfdotdigital (@jfdotdigital)

Very precise and detailed analytics. Very ergonomic and pretty.Completely free solution without popups or ads. Very reliable and provides a lot of usable data, which Google no longer provides since its GA4 version.

zepolo (@zepolo)

Matomo Analytics Pricing

Matomo has both free and pro plans. The free plan is free forever which is hosted on your server. The cloud-hosted one’s pricing starts at 19 Euros per month for 50,000 monthly hits on your website. 

How to Use Matomo With Your WordPress Site

Matomo has a WordPress plugin to set it up with your WordPress site. Plus, the plugin delivers the analytics right on your WordPress dashboard. The plugin is currently being used on 70,000+ WordPress sites. 

Clicky Analytics – Privacy-friendly Website Analytics

Clicky is a privacy-focused, real-time web analytics service. It helps you monitor, analyze, and react to your website’s traffic in real time. It is a GDPR-compliant website analytics service with over one million websites around the globe.

Clicky Analytics - Privacy-friendly Website Analytics

Why You Should Choose Clicky Analytics

Let’s take a look at some key features of Clicky analytics

  • Privacy-friendly & GDPR-compliant, no personal data, no tracking cookies
  • No bots or referrer spam – Get the best bot detection and blocking system in Clicky.
  • See every visitor, page view, and javascript event. Anonymized and GDPR-compliant by default.
  • Track ad-block visitors
  • Heatmaps – View heatmaps by page, visitor, or segment.
  • Log more data for security or anti-fraud purposes with full IP addresses, as defined by GDPR recital 47
  • Uptime monitoring from 7 locations around the globe – Receive alerts when your website goes offline.

Clicky Review by Users

“Tracking with Clicky we can drill down exactly what we need to do in order to boost conversions for clients or our own affiliate websites. Leaving Google Analytics and switching to Clicky was one of the best decisions we’ve made.”

Kay, binaeroptionen.de

I switched to Clicky in 2014 and it was by far the smartest decision I’ve made. The analytics it provides is exceptional and second to no one. Split testing and tracking conversions has never been simpler.

Giv, malegroomings.com

Clicky Analytics Pricing

Click has several pricing options including a free plan. Choose from Free, Pro, Pro Plus, Pro Platinum, or Custom pricing whichever suits you best starting at $9.99/month.

How to Use Clicky With WordPress Site

There are some WordPress plugins available on WordPress.org to set up your website with Clicky Analytics. You can go for the Clicky by Yoast plugin which has over 20,000 active users.

You just need to install the plugin and follow some easy steps.

Plausible Analytics – privacy-friendly Google Analytics alternative

Plausible is an intuitive, lightweight, and open-source web analytics solution widely used as a Google Analytics alternative. It is fully compliant with GDPR, CCPA, and PECR. Most importantly, Plausible Analytics is made and hosted in the EU and powered by European-owned cloud infrastructure. 

Plausible Analytics - privacy-friendly Google Analytics alternative

While Google Analytics is slow to load and privacy-invasive, Plausible Analytics is an easy-to-use, powerful, lightweight (< 1 KB), and privacy-friendly alternative. It is one of the great Google Analytics alternatives with over 2,29,000 users and 10,000 paying customers. 

Why You Should Choose Plausible Analytics

There are some benefits of Plausible Analytics that you may love. 

  • A privacy-led analytics solution. Enjoy 100% data ownership and 100% data control. 
  • Fully compliant and leaves any security threats out the door
  • Plausible Analytics has a lightweight script that keeps your site speed fast
  • No need for cookie banners or GDPR consent
  • You can track goal conversions, revenue, and campaigns
  • Transparent and fully open-source software
  • Smooth migration from Universal Analytics

Plausible Analytics Review by Users

I recently switched from Google Analytics to @PlausibleHQ and I am really happy with it so far. I wrote a post about it and how you can add Plausible to your  

Debbie O’Brien

Just replaced my full network’s Google Analytics with Plausible – I can’t remember when last I was this impressed by a SaaS UX + design 💯 Became a paying customer within 1hr of the 30-day trial.

Rob Hope

Plausible Analytics Pricing

Plausible Analytics has a simple traffic-based pricing starting at $9 per month for 10,000 page views. You can sign up for a 30-day unlimited trial without any credit card. The price gets comparatively lower with the number of page views and yearly billing. 

How to Use Plausible Analytics to Track Your Website

First, you need to log in to your Plausible Analytics website account. Then enter the domain name of the website you want to track. After that you need to paste your Plausible Analytics tracking script code into the Header (<head>) section of your site. Place the tracking script within the <head> … </head> tags. That’s it.

Simple Analytics – Simple Yet Powerful Google Analytics Alternative

Simple Analytics is EU-based and EU-hosted a privacy-first Google Analytics alternative. It has one dashboard to instantly see how many visitors are coming to the website, where they are coming from, and what they do once they’re on your website.

Simple Analytics - Simple Yet Powerful Google Analytics Alternative

Switching to Simple Analytics will still give you visibility into how visitors are using your website, but you’ll also be respecting their right to privacy.”

DuckDuckGo, Biggest privacy-friendly search engine

You can track two types of data with Simple Analytics: page views and events. In case, you don’t use events, the data points will only be page views. And, if you do use events, the data points will only be events. Simple Analytics has a UTM builder tool to help you with event and campaign tracking.

Simple Analytics Demo

See the Simple Analytics demo in the video below.

Why You Should Choose Simple Analytics?

  • Privacy protection at the core. Simple Analytics complies by design with all privacy policies including GDPR, PECR, CCPA, and more.
  • Simple UI, an easy-to-use dashboard, a simple and easy way to understand your visitors and customers’ behavior on your website.
  • Simple Analytics does not store any personal data about visitors. No cookie banners.
  • Goals-tracker and Events Explorer of Simple Analytics let you keep track of the most important events and conversion funnels.
  • Simple Analytics has a lightweight script so it does not affect your website speed.
  • Like downloads and email clicks. Check the performance of every button, click, and page visits you want without tracing any individual. 

Simple Analytics Review By Users

“My focus has been on using ethical tools. I said bye to Google Analytics and hello to Simple Analytics. In 1-2 clicks I can get all the information I need.”

Rosie Sherry, Community Manager Indie Hackers

“We traded a ‘free’, privacy-less, and complex analytic dashboard for a paid, privacy-first & simple one. We couldn’t be happier. The best privacy-focused analytics suite that I’ve found. We’re proud to be able to tell our customers that we don’t track them at all.”

Philippe Lehoux, CEO of Missive

“Excellent alternative for Google Analytics. Yes, you pay a small subscription, but you get a lot in return: GDPR-proof and cookieless analytics, accurate tracking, and clear visuals.”

Stefaan Oyen, Marketeer

Simple Analytics Pricing

Simple Analytics comes with very simple pricing. The pricing plan starts at $9 /month if you pay annually for 100,000 data points per month, 1 user, and 10 websites. 

How to Use Simple Analytics For WordPress Sites

For WordPress users looking for the Simple Analytics solution, Simple Analytics has an official WordPress plugin to set up easily.  Go to your WordPress Dashboard > Plugins > Add New.

How to Use Simple Analytics For WordPress Sites

Search Plugins and type simpleanalytics. Click on Install Now and Activate subsequently.

Your website analytics is so vital for your business. If you don’t understand your visitors and customers’ behavior on your site, you won’t be able to make critical business decisions. So, if you don’t want to use Google Analytics, you need an alternative to track visitors’ behavior on your website. That’s why we have come up with the idea to write about the best Google Analytics alternatives for WordPress sites. We hope you already have found your desired website analytics tool from our list.

With the ban of Google Analytics in the European Union and some other regions, People are looking for the best Google Analytics alternatives for their websites. It is hard to accept that a company is selling your data in exchange for letting you use their analytics software for free. That is why data privacy-conscious people are looking for alternative analytics solutions. Read Virfice regularly for more such guidelines and suggestions.

Amie Suzan
Amie Suzan

As a seasoned WordPress technical writer with five years of experience, I am passionate about WordPress and web development. I also enjoy traveling, particularly solo trips, which allow me to explore new places and gain fresh perspectives.

Articles: 104

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