Looking for the best email marketing tools for WooCommerce in 2025? Discover top platforms with automation, integration, and features tailored for WooCommerce stores of all sizes.
Email marketing is no longer just a helpful strategy — it’s the heartbeat of customer engagement, retention, and revenue growth. If you’re running a WooCommerce store in 2025, you already know that simply setting up shop isn’t enough. You need to build relationships, recover abandoned carts, nurture leads, and drive repeat purchases — and email marketing is one of the most powerful, cost-effective ways to do all of that.
In WooCommerce ecosystems, email marketing plugins are some of the most frequently installed extensions, playing a key role in customer retention and communication.
WooCommerce statistics
But here’s the challenge: with so many email marketing tools out there, choosing the right one for WooCommerce can feel overwhelming. Some tools are overly complicated, others don’t integrate well with WooCommerce, and many lack the features you need as a store owner, like automation, advanced segmentation, transactional email support, product recommendations, or performance analytics tied directly to your sales.
Whether you’re a growing business looking to scale or a seasoned store owner wanting better ROI from your email campaigns, the right platform can make all the difference. In 2025, the best tools go far beyond just sending emails — they offer seamless WooCommerce integration, intuitive campaign builders, real-time eCommerce tracking, and AI-powered features that save time and increase conversions.
In this article, we’ve handpicked the 6 best email marketing tools for WooCommerce in 2025 based on their features, ease of use, value for money, and how deeply they integrate with your WooCommerce store. No fluff — just the tools that help you drive results.
Let’s dive in and find the perfect email marketing solution tailored to your WooCommerce business.
What to Consider Before Choosing an Email Marketing Tool for WooCommerce
Before diving into the tools themselves, it’s important to understand what makes an email marketing platform great for WooCommerce, because not every tool is built with eCommerce in mind. If you are looking for the best email marketing tools for WooCommerce, you must know what makes it the best. So, let’s find out.
Here are the key factors you should consider when choosing the right solution for your store:
Native WooCommerce Integration
Not all email platforms connect smoothly with WooCommerce. Look for tools that offer deep native integration — meaning they can automatically sync customer data, order history, product details, and behavior triggers. This ensures you can send personalized emails based on what your customers are doing in your store.
Automation & Personalization Capabilities
Can the tool help you recover abandoned carts, send post-purchase emails, or win back inactive customers? Automation workflows and dynamic personalization are crucial for scaling your email marketing without constantly managing it manually.
Ease of Use & Email Builder Experience
The last thing you want is to struggle with clunky interfaces or confusing builders. A good email tool should have an intuitive, drag-and-drop builder, responsive templates, and easy campaign setup — so you can move fast without hiring a designer.
Segmentation & Customer Targeting
Advanced segmentation is where real conversions happen. Make sure the tool lets you segment customers based on purchase behavior, frequency, location, product interest, and more. This allows for hyper-targeted emails that convert better.
Performance Analytics Tied to Sales
It’s not just about open rates anymore. You need to see how much revenue each email campaign generates. Choose a tool that offers revenue-based analytics so you can track conversions, ROI, and optimize based on real sales data.
Deliverability & Compliance
Even the best-designed emails won’t help if they land in spam. Consider tools that have a strong reputation for email deliverability and include built-in checks for GDPR or CAN-SPAM compliance.
Scalability & Pricing
Finally, think long-term. As your WooCommerce store grows, will the tool grow with you? Look at pricing tiers, limitations, and whether essential features are locked behind expensive plans. The ideal tool should be cost-effective for where you are now, but also scale with your business.
6 Best Email Marketing Tools for WooCommerce in 2025
Now that we’ve gone over what to consider before choosing an email marketing platform, let’s be honest — the options can feel overwhelming. There’s a sea of tools out there, each promising to be the “best” for your WooCommerce store. But not every tool fits every business, and what works brilliantly for one store may feel clunky or overkill for another.
Some platforms specialize in deep automation and personalization. Others focus on simplicity and affordability. A few are laser-focused on transactional emails, while others go big on multi-channel marketing like SMS and social media ads.
That’s why, instead of throwing a generic list at you, we’ve broken down the best email marketing tools for WooCommerce in 2025 by what they do well, so you can pick the one that fits your store’s size, goals, and marketing style.
Ready to find your perfect match? Let’s explore each tool in detail.
Klaviyo – The Powerhouse of Email Marketing for WooCommerce
If you’re looking for a feature-rich email marketing platform that was practically built for eCommerce, Klaviyo should be at the top of your list. Known for its deep WooCommerce integration, powerful automation capabilities, and real-time data syncing, Klaviyo is a favorite among serious store owners who want to turn customer behavior into revenue.
🛒 Why Klaviyo Stands Out for WooCommerce:
Native Integration with WooCommerce
Klaviyo connects directly with your WooCommerce store, syncing data like customer profiles, purchase history, product views, and abandoned carts in real time. This enables precise targeting and personalization across every campaign and flow.
Advanced Automation Flows
From welcome series to cart recovery, post-purchase follow-ups, win-back campaigns, and product recommendations, Klaviyo’s automation engine is one of the best in the industry. Their visual flow builder makes it easy to design multi-step, logic-based automations — without writing a single line of code.
Smart Segmentation
Klaviyo’s segmentation tools allow you to group customers based on behavior, order frequency, lifetime value, location, engagement level, and more. This leads to more relevant emails, higher open rates, and better conversions.
Revenue-Based Analytics
Unlike many generic platforms, Klaviyo tracks revenue per email and flow, so you know exactly how much money each campaign brings in. Their dashboard gives you eCommerce-specific insights that help you improve over time.
Templates & Personalization
You get access to a library of pre-designed eCommerce email templates that are optimized for mobile and conversions. Dynamic content blocks make it easy to insert product recommendations, discounts, and personalized offers directly into emails.
Pricing
Klaviyo has a free plan for up to 250 contacts and 500 monthly email sends. After that, pricing scales based on your list size. While it’s not the cheapest tool out there, many WooCommerce store owners find the ROI worth it thanks to the depth of features and performance tracking.
Brands looking to scale, stores with consistent traffic and sales, and marketers who want powerful automation and analytics tied directly to WooCommerce data.
Omnisend – ECommerce-Focused Email & SMS Marketing Made Simple
Omnisend is another top-tier choice for WooCommerce users who want to combine email and SMS marketing into one streamlined platform. Built specifically for eCommerce, Omnisend offers powerful automation, pre-built workflows, and a user-friendly interface that makes it easy to launch effective campaigns quickly.
🛒 Why Omnisend Stands Out for WooCommerce:
One-Click WooCommerce Integration
Omnisend integrates with WooCommerce in just a few clicks, syncing all your customer and order data so you can create personalized, behavior-based campaigns right out of the gate.
Pre-built Automation Workflows
Don’t want to start from scratch? Omnisend comes with ready-to-use automation workflows for cart abandonment, welcome series, order confirmations, and more — all optimized for conversion.
Email + SMS + Push Notifications
With Omnisend, you’re not limited to email. You can also engage customers through SMS and web push notifications — all from a single dashboard and within the same automation flows.
Product Picker & Recommendations
Quickly insert WooCommerce products into your emails using the Product Picker tool, and add dynamic product recommendations to drive upsells and repeat purchases.
Sales Reporting
Omnisend’s dashboard ties every campaign and automation directly to revenue, giving you clarity on what’s actually working and what needs improvement.
Pricing
Omnisend has a free plan with up to 250 contacts and 500 emails/month. Paid plans start affordably and scale based on contact count. SMS is billed separately, but you can choose how and when to use it.
Small to medium-sized eCommerce businesses looking for a user-friendly all-in-one platform with email, SMS, and automation tailored for online stores.
AutomateWoo – Native Email Automation Plugin for WooCommerce
If you prefer to keep everything inside your WordPress dashboard, AutomateWoo is a powerful plugin made specifically for WooCommerce. It gives you automation superpowers without needing third-party services or external platforms. AutomateWoo is one of the best email marketing tools for WooCommerce and it is exclusively built for WooCommerce.
🛒 Why AutomateWoo Stands Out for WooCommerce:
Built Exclusively for WooCommerce
AutomateWoo is not just compatible with WooCommerce — it was made for it. That means seamless data access and integration with WooCommerce extensions, subscriptions, and even custom fields.
Event-Based Triggers
Create workflows triggered by specific customer actions, like cart abandonment, product views, or membership changes. You can add time delays, conditions, and follow-up actions to build robust, targeted automations.
Personalized Email Content
Use dynamic tags to personalize emails with the customer’s name, products viewed, purchase history, and more. This helps drive engagement and improve conversions.
On-Site Messaging and Coupons
Besides emails, AutomateWoo lets you display on-site messages or automatically issue personalized coupons to encourage purchases.
No Monthly Fees
It’s a one-time license purchase, which makes it ideal for store owners who want full control without recurring subscription costs.
Pricing
AutomateWoo is a premium plugin priced at around $99/year (as of 2025) and is available on WooCommerce.com. There’s no free version, but it offers great value for WooCommerce-specific automation.
WooCommerce users who want full control within WordPress, without relying on external platforms or monthly fees.
Mailchimp – A Familiar Name with Solid WooCommerce Integration
Mailchimp has long been a go-to for email marketing beginners, and in recent years, it has improved its WooCommerce integration significantly. While it’s not as tailored to eCommerce as others on this list, it’s still a viable option for those who value simplicity and a trusted name. MailChimp is one of the best email marketing tools for WooCommerce, with more than 3,00,000 active stores using the integration currently.
🛒 Why Mailchimp Stands Out for WooCommerce:
Easy WooCommerce Plugin
Mailchimp’s official WooCommerce plugin makes syncing customer and order data fairly straightforward. You can set up basic automations like abandoned cart and product follow-ups with minimal effort.
Solid Template Builder
Mailchimp’s drag-and-drop builder is beginner-friendly and offers a wide range of pre-designed templates to get your campaigns out quickly.
Basic Automation & Personalization
Automations are more limited compared to Klaviyo or Omnisend, but Mailchimp does cover essentials like welcome emails, abandoned carts, and order notifications.
Integrations & Ecosystem
If you use multiple platforms (e.g., WordPress blog, Shopify, etc.), Mailchimp’s ecosystem may be attractive. It supports a wide variety of third-party apps and tools.
Basic Reporting
Mailchimp provides campaign reports and engagement metrics, though WooCommerce revenue tracking isn’t as detailed as other eCommerce-focused tools.
Pricing
Mailchimp offers a free plan for up to 500 contacts, but automation features are limited until you upgrade. Paid plans start from around $13/month (and up), depending on features and list size.
Beginners and small businesses who want a familiar, easy-to-use platform with basic WooCommerce functionality.
MailerLite – Lightweight, Affordable, and WooCommerce-Friendly
MailerLite is a rising favorite among budget-conscious WooCommerce store owners. It combines a clean interface with essential email marketing features, making it ideal for smaller stores or those just starting with email automation. MailerLite is one of the easiest and one of the best email marketing tools for WooCommerce with affordable pricing.
🛒 Why MailerLite Stands Out for WooCommerce:
WooCommerce Integration via Plugin
MailerLite offers WooCommerce integration through third-party plugins and automation tools. While it’s not native, it still enables syncing of customer and order data for segmentation and automation.
Easy-to-Use Email Builder
Their drag-and-drop editor is incredibly simple and fast, perfect for creating attractive, mobile-friendly emails without design skills.
Automation and Segmentation
MailerLite supports time-based and behavior-based workflows, including cart recovery and product-specific emails. You can segment customers by purchase activity, interests, and more.
Clean Reporting Dashboard
Get insights into open rates, click rates, and basic campaign performance. While it lacks deep revenue tracking, it’s more than enough for smaller stores.
Affordable Pricing
MailerLite is known for its generous free plan and lower pricing tiers, making it an ideal entry point for stores with tight budgets.
Pricing
Free plan for up to 1,000 subscribers and 12,000 emails/month. Paid plans start at around $10/month, scaling based on list size.
Startups, small WooCommerce stores, and budget-conscious businesses that want an affordable yet functional email marketing platform.
Drip – Built for eCommerce Growth with Behavior-Based Automation
Drip is a powerful email marketing and customer journey platform built specifically for eCommerce. With deep WooCommerce integration, visual workflows, and detailed analytics, Drip helps you create smart, scalable campaigns that turn browsers into buyers. Drip is also considered to be one of the best email marketing tools for WooCommerce. The Drip WooCommerce integration plugin is currently used by more than 1000 users.
🛒 Why Drip Stands Out for WooCommerce:
Direct WooCommerce Integration
Drip offers native WooCommerce integration, allowing you to sync customer data, track orders, and trigger automations based on real-time behavior.
Visual Automation Builder
Design advanced workflows using a beautiful visual builder. You can map out customer journeys, set conditions, and personalize every touchpoint.
Tagging and Event Tracking
Drip’s tagging and event-tracking system is highly flexible, giving you granular control over how customers are segmented and triggered within flows.
Deep Revenue Analytics
Drip shows how much money each email or automation has generated. This performance visibility makes it easier to scale what’s working and cut what isn’t.
SMS + Email Integration
Like Omnisend, Drip allows you to mix email and SMS into a single campaign flow, boosting engagement through multiple channels.
Pricing
Drip does not offer a free plan. Pricing starts at $39/month for up to 2,500 contacts, and scales with your list. It’s an investment — but a powerful one for growth-focused stores.
Established WooCommerce stores, marketers who love segmentation and analytics, and eCommerce businesses serious about scaling through automation.
Best Email Marketing Tools for WooCommerce in 2025 Compared
If you are looking for the best email marketing tools for WooCommerce, you need to compare the top ones to choose the one you need. Here’s the comparison table with estimated pricing for 50,000 subscribers (as of 2025), using the latest available public pricing for each platform. These are monthly prices and may vary slightly depending on billing cycle and features selected:
| Tools | WooCommerce Integration | Automation & Workflows | Segmentation | Analytics & Revenue Tracking | Ease of Use | Pricing (50K subs) | Overall Rating (★/10) |
|---|---|---|---|---|---|---|---|
| Klaviyo | Native, Deep Integration | Advanced & Visual | Powerful | Yes, Revenue per Email | Medium | $820+/month | ⭐ 9.2/10 |
| Omnisend | One-click, Native | Pre-built + Custom | Strong | Yes, eCommerce Focused | Easy | $650–$750/month | ⭐ 8.8/10 |
| AutomateWoo | Native WordPress Plugin | Highly Flexible | Customizable | Limited, WordPress-Based | Medium | $99/year (flat) | ⭐ 8.2/10 |
| Mailchimp | Official Plugin Available | Basic | Moderate | Limited eCommerce Insights | Easy | $410+/month | ⭐ 7.5/10 |
| MailerLite | Plugin/Zapier Required | Basic to Moderate | Good | Basic Reports Only | Very Easy | $260+/month | ⭐ 7.8/10 |
| Drip | Native Integration | Visual, Behavior-Based | Excellent | Yes, Revenue Attribution | Medium | $1,000+/month | ⭐ 8.5/10 |
Choosing the best email marketing tools for WooCommerce stores in 2025 ultimately comes down to your store’s size, budget, and marketing goals.
If you run a fast-growing eCommerce brand and need advanced automation and deep personalization, Klaviyo or Drip are excellent choices, though they come at a premium. For a more affordable yet powerful alternative, Omnisend offers a great balance of email, SMS, and ease of use, especially for small to medium-sized stores.
Want to keep things within WordPress? Go with AutomateWoo — it’s flexible, powerful, and doesn’t come with monthly costs. On the other hand, if you’re just getting started and want a budget-friendly platform with a great user experience, MailerLite is hard to beat. And for those who prefer a familiar interface with basic WooCommerce capabilities, Mailchimp is still a solid entry point.
At the end of the day, the best tool is the one that fits seamlessly into your workflow, helps you connect meaningfully with your audience, and drives real results.
Take your time to test a few with free trials or free plans — most of these tools offer one — and see which one feels right for your WooCommerce journey.
